OpenPass is a single sign-on solution that gives publishers total control of their user data.

Future-proof your site traffic

OpenPass is a single sign-on solution that gives publishers total control of their user data.

The benefits of OpenPass as a single sign-on (SSO) solution

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Future-forward

Combat cookie deprecation and understand your audiences across owned and operated properties.

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Independent

Use your data how you want — OpenPass isn’t directly connected to any walled gardens, ad tech platforms or monetization pipelines.

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Customizable

Implement authentication and content gating native to your audience experience for minimum disruption and seamless integration.

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How OpenPass works for users

How it works

01

Enter your email address with any of our participating publishers

02

Confirm your six-digit pin.

03

After that, simply enter your email address at any other participating sites for instant access.

Go live in just 48 hours

Choose from flexible, fast-build options that meet the needs of your business and your growing use cases for authentication across the programmatic ecosystem.

Why OpenPass?

As more publishers move toward an opt-in, email-authenticated approach to identity and monetization, it’s never been more important to have a login solution that’s easy and seamless for both consumers and publishers alike.

As more publishers move toward an opt-in, email-authenticated approach to identity and monetization, it’s never been more important to have a login solution that’s easy and seamless for both consumers and publishers alike.

  Sign-in offerings from walled gardens enable this authentication with email addresses, but they give those companies ownership and control over the use of that data for audience targeting and monetization.

Sign-in offerings from walled gardens enable this authentication with email addresses, but they give those companies ownership and control over the use of that data for audience targeting and monetization.

  OpenPass can give publishers back the control they deserve, so they can facilitate their own personalization and revenue strategies with consented user data.

OpenPass can give publishers back the control they deserve, so they can facilitate their own personalization and revenue strategies with consented user data.

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